Treasures of SOX: A Travel & Trade Expo Year 5 Returns 

After a three-year hiatus, the highly anticipated event "Treasures of SOX: A Travel & Trade Expo" is making a comeback, set to captivate visitors with the vibrant culture, prime products, and breathtaking tourist destinations of the SOCCSKSARGEN Region. The fifth edition of this prestigious expo is scheduled to take place from June 23 to 25, 2023, at the Midtown Atrium in Robinsons Place Manila.

With an array of exciting offerings, the expo aims to provide attendees with a comprehensive experience that celebrates the uniqueness and diversity of the SOX region. Among the highlighted attractions, visitors can expect to find iconic crafts, cultural fabric wearables, fishery products, and an assortment of delicious processed foods. Additionally, exclusive tour packages will be available for purchase, enabling attendees to explore the region's mesmerizing tourist spots.

To add to the excitement, participants at the expo will have the opportunity to indulge in a complimentary cup of the renowned Sultan Kudarat coffee, known for its rich and aromatic flavors. This gesture aims to showcase the region's warm hospitality and create an immersive experience for attendees.

Notable attendees include the SOX Tourism Council, along with other esteemed tour operators, who will be present to engage in fruitful business-to-business interactions. An investment forum will also be held during the expo, providing a platform for potential investors to explore opportunities in the region.

Moreover, the expo will feature engaging product presentations that allow visitors to learn more about the unique offerings and stories behind each item. Attendees will have the chance to witness daily cultural performances by the esteemed Koronadal Hinugyaw Dance Troupe, who will showcase their traditional dances, adding an immersive element to the event.

Furthermore, the expo will host a captivating fashion show, featuring stunning collections by renowned designer Ivan Raborar. Showcasing the region's rich heritage and contemporary flair, the fashion show promises to be a visual treat for fashion enthusiasts and attendees alike.

As the expo's organizers gear up to welcome visitors from near and far, they urge everyone to save the dates and mark their calendars. Treasures of SOX: A Travel & Trade Expo Year 5 is set to be a memorable event that bridges the gap between the SOCCSKSARGEN Region and the bustling city of Manila. Don't miss the opportunity to experience the best that SOX has to offer in terms of products, culture, and tourism.

So, mark your calendars, and we'll see you at Treasures of SOX: A Travel & Trade Expo Year 5!

Reviving the Grand Celebration:

After a hiatus due to the pandemic, Governor Rogelio Pacquiao and the SarBay Fest core team are thrilled to announce the revival of this highly anticipated beach festival. Under the theme "Return to Paradise," SarBay Fest aims to reignite the enthusiasm of SarBay citizens and visitors, urging them to rediscover the hidden paradise of Sarangani Bay.

Unveiling the Hidden Treasures:

Nestled in the picturesque Gumasa Cove, spanning across a sprawling 6.37-hectare area, SarBay Fest offers a plethora of activities for everyone to revel in. From thrilling sports competitions to captivating nightly entertainment and environmental protection initiatives, the festival provides an opportunity to appreciate the wonders of Sarangani Bay.

Boosting Tourism and Preserving Nature:

SarBay Fest serves as a catalyst for tourism growth in Glan and Sarangani Province. Initially attracting 3,000 tourists in 2006, the festival has witnessed a remarkable surge, with over 150,000 SarBay citizens from all corners of the country joining the festivities in 2019. This year, Governor Pacquiao anticipates an even larger turnout, with an estimated 200,000 attendees or more.

A Multitude of Exciting Events:

With only seven days remaining until SarBay Fest opens its doors, attendees can anticipate an array of adrenaline-packed activities suitable for all ages. From the exhilarating SarBay Invitational Jetski Race to friendly competitions like Beach Volleyball and Football, Bancarera, SarBay Strongman, and the challenging Swim Across the Bay, there's something for everyone. The festivities continue into the night, offering DJ battles, mesmerizing Fire Dancing exhibitions, beach parties featuring both local talents and renowned national artists, and the much-anticipated Bay Bodies event.

Preserving Sarangani Bay's Splendor:

Beyond the merriment and excitement, SarBay Fest also serves as a platform to raise awareness about the importance of preserving the marine resources and ecological balance of Sarangani Bay. To sustain the beauty of the bay, the municipality of Glan enforces the collection of an environmental fee, reinforcing the commitment to protect and preserve the natural treasures that make Sarangani Bay a paradise worth returning to.

As SarBay Fest makes its grand return, the citizens of Sarangani are eagerly awaiting an unforgettable experience filled with joy, culture and the breathtaking beauty of Gumasa's white sand beaches. With its myriad of activities and the resurgence of interest in Sarangani Bay's marine resources, this year's festival promises to be a remarkable celebration that showcases the rich tapestry of Mindanao's culture. Let the countdown begin as SarBay Fest 2023 opens its doors, inviting all to return to paradise and create lasting memories in the enchanting Sarangani Bay.